The Prospect of Social Marketing Coursework Example | Topics and Well Written Essays - 5000 words

The Prospect of Social Marketing - Coursework Example Marketing scholars acknowledge that the fundamental objective of marketing is to affect behavior, regardless if that behavior is buying a McFries, flying Southwestern Airlines, practicing safe sex, or regularly having one’s child vaccinated. In each scenario, marketers establish programs to encourage these behaviors. Some programs, such that of the National High Blood Pressure Education Program of the United Airlines, are stable. Others, similar to numerous new breakfast cereal introductions, and some medical interventions are more temporary in existence.This assumption that marketing embodies a validated and potentially extremely powerful technology for encouraging socially favorable behaviors is the engine stimulating the development and growth of what might be termed as ‘the social marketing movement’ over the last two decades. This movement has constructed social marketing as a unique sub-discipline within the common area of academic marketing. Simultaneously, it has led to the embracing of technology by a broad range of private, public, and non-profit organizations. Social marketing is at present adequately established that it has received its approval and criticisms (Farmer 2002). For instance, Wallack (1990) claimed that social marketing is unusually costly and time consuming its framework which is characteristically individual-level falls short to eliminate the harmful environments that are the real sources of the behavior it is attempting to modify. Wallack (1990) put forth media support as the primarily cost-effective means to encourage essential social changes. He asserted that the success of social marketing remains incomplete.        In spite of the constructive skepticism of its opponents, social marketing is at present both expanding and widening its market saturation. Because of this, it is necessary for those who have a feeling of custodial obligation for the discipline to guarantee that this development and progress i s constructive. The challenges confronting the discipline rely on whether one is widening or expanding the application.  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  

Examination of people's want Essay Example | Topics and Well Written Essays - 1000 words

Examination of people's want - Essay Example Furthermore, those who constantly seek for more evidences about the inception of the universe are considered to have acted with great ingenuity based on the perspective of science. It is therefore important to understand that people have different beliefs, principles, ideology and philosophy in life. It is in this reason that their wants substantially vary from time to time and in every circumstance they are faced with. This essay finds the answer to what the characters discussed in class really want. Furthermore, the proponent tries to analyse how their goals or aims or motivations are related with each other. Kids + money This film â€Å"Kids + money† is produced by Lauren Greenfield which portrays the different wants of young adults that are especially in line or related with money. Kids have various wants in life for the purpose of creating their own fashion statement, to be accepted in a group or to be recognized in their own unique identity. Their substantial want to hav e money is important for them because it is tantamount to achieving material things they desire. In other words, money is very important for them because it is integrated with their social status in the society. Like these kids, some characters discussed in class want material things in today’s contemporary society. ... Cheng Cheng, one of the candidates for Class Monitor pointed out that his opponent was a dictator, which was the concept that his parents wanted him to be aware about. He defined what a dictator is by showing some simple illustrations against his rival Lou Lei. Lou Lei on the other hand, with the help of his father of course, was already exposed to the concept of bribery which was shown in the film as somehow effective in influencing his classmates including the part of gaining their votes. Eventually, Lou Lei won. However, such event has significantly shown how authority or power has been in a great deal was earned. There was involvement of time, effort and strategic thinking among the participants and their parents, which have shown the importance and value of power and authority. Just like the characters in this film, some of those discussed in class have the same want for power and authority too. Buddha and Moses â€Å"But they are fiendishly fascinating too, for they carry keys that open the whole realm of the desired and feared adventure of the discovery of the self† (Campbell 5). Campbell pointed out that soon after the man began to integrate psychological powers into his mind, this could create dangerous messengers that could make or break his entire being and his family. There is a matter of discovery in here. People are looking forward to know the truth. For instance, they want to know what the truth behind their existence. The very evidence in this case is the presence of science and religion. These two have become uneasy companion because they all are motivated by the same quest, and that is to search for the truth and survival. Among the legendary names in history that are